A conversation with Andrea Pass, owner of Andrea Pass Public Relations. Andrea is known for securing top-tier media placements to boost brand awareness, manage reputations, and drive sales for businesses and entrepreneurs. Like me, Andrea caters her services to the unique needs of each of her clients. If you would like a financial plan unique to you and your goals and values please schedule a call: https://trueabundanceadvisors.com/lets-connect
Andrea Pass is a podcast guest booking expert who gets features, quotes and reviews in digital media, broadcast print and more for her clients. She is a seasoned public relations expert known for her prowess in securing top-tier targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.
Andrea shares with us her childhood experiences growing up in Radburn, New Jersey, a close-knit community where strong family bonds and memorable experiences mitigated financial constraints. As she recounts her stories, she emphasizes the profound impact of community and family connections on one's perception of financial well-being. Andrea reflects on her early aspirations to become a journalist, her initial roles at Woman's Day magazine within CBS, and her eventual passion for PR.
Andrea offers valuable tips on crafting successful PR pitches, emphasizing authenticity, client involvement, and readiness before embarking on PR efforts. Through candid anecdotes and practical advice, Andrea highlights the necessity of a proactive approach and demonstrating expertise and credibility in PR.
“First and foremost, public relations puts you in the news. Very simple. You are in the media, and whether you are in the media being featured by professional journalists who went to college to study journalism or homegrown journalists who have a platform, you are reaching potential audiences, potential buyers, potential clients. And that's what's key about public relations is this relevance, consistency. “ - Andrea Pass
Key Takeaways:
- Figure out what gets you excited - and do it! Andrea was drawn to Public Relations work by the relationships. She loves getting to know journalists and figuring out how to have her clients featured in their media outlets. Andrea believes that people listen more when someone else talks about you. She gets excited when a press placement comes out and it’s because of her!
- Consider if the requirements of the role are skills you possess and enjoy using. Part of the excitement for Andrea of the work she does is playing the role of a private investigator, researching and learning about media outlets that cover different industries, and getting them interested in her subject line. Andrea quoted the line “if you love what you do, you’ll never work a day in your life” because she loves what she does.
- Identify what’s different about you and and/or your business when crafting a pitch for a media outlet. Can you identify what makes you stand out from others in the same business? What differentiates you from them? Andrea works with her clients to uncover what makes them unique and therefore why a journalist would want to cover their story as distinct from others in their industry.
About the guest:
Andrea Pass is the expert at booking clients on podcast interviews as well as features, quotes and reviews in digital media, broadcast, print and more. She creates and implements public relations campaigns in a wide range of categories including consumer products, lifestyle, business-to-business, education, health/wellness/fitness, beauty, food, authors, non-profits and more. Andrea Pass Public Relations has an expertise in national, regional and local media relations outreach. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.
Website: https://andreapasspr.com/
Linkedin: https://www.linkedin.com/in/andrea-pass/
Facebook: https://www.facebook.com/AndreaPassPublicRelations
Instagram: https://www.instagram.com/andrea_pass_pr/
Stay connected:
Connect with Laura on LinkedIn
@Rotters5 on Twitter
Connect with Laura on Facebook
Subscribe to my YouTube channel
Subscribe to my newsletter
Get your free copy of Unlock Your Money Blocks Workbook: Your step-by-step guide to unlocking your blocks to financial freedom.
Disclaimer: Please remember that the information shared on this podcast does not constitute accounting, legal, tax, investment or financial advice. It’s for informational purposes only. You should seek appropriate professional advice for your specific information.
Andrea Pass
Yeah, first and foremost, public relations puts you in the news. Very simple. You are in the media and whether you are in the media being featured by professional journalists who went to college to study journalism or homegrown journalists who have a platform, you are reaching potential audiences, potential buyers, potential clients.
And that's what's key about public relations is this relevance, consistency.
Narrator
Welcome to Making Change With Your Money, a podcast that highlights the stories and strategies of women who experienced a big life transition and overcame challenges as they redefined financial success for themselves. Now here's your host, Certified Financial Planner, Laura Rotter.
Laura Rotter
I am so excited to have as my guest today, Andrea Pass. Andrea is the expert at booking clients on podcast interviews. I can certainly attest to that. She's booked several clients on this podcast, as well as features, quotes, and reviews in digital media. Broadcast, print and more. Andrea creates and implements public relations campaigns in a wide range of categories, including consumer products, lifestyle, business to business, education, health.
Wellness, fitness, beauty, food, authors, non profits, and more. Andrea's strength in relationships, coupled with her knowledge of the ever growing media base, results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.
So welcome Andrea to the making change with your money podcast.
Andrea Pass
Hi Laura. Thank you so much for having me.
Laura Rotter
I'm looking forward to our conversation and I'm going to start like I always do with the same question, which is what was money like in your family growing up?
Andrea Pass
Money was tight. We lived in a row house.
That my sister and I shared what was, I guess, the primary bedroom because that was a little bigger. My parents had the middle bedroom and my brother's bedroom was basically a closet. They had to take the door off because a door wouldn't open or into the bedroom or it would hit the bed. The linen closet was in his room.
So it was basically a bed with a dresser and a linen closet. So we had this very, you know, nice little townhouse, a row house, and so everything was, was tight, but we enjoyed life.
Laura Rotter
Where did you grow up?
Andrea Pass
I grew up in the first planned community in the United States. Radburn is a section of Fairlawn, New Jersey, in North Jersey, and in the 1920s, this community was built so that you wouldn't cross any streets to get to the parks, the schools, or the shopping.
Thanks. It was all on a park system where the kitchen faced the street, so the woman who was cooking would see the deliveries or the mail, and the living rooms faced the parks. So you would look out your living room and you would see the park and kids bicycle riding and playing and so it was really a unique place to grow up because you bicycle everywhere.
And of course, modernization, lots of streets came into being, but community was very, very prevalent in Radburn. So if you ever research Radburn, In Fairlawn, New Jersey. I just went on a walking tour of Radburn a few weeks ago, and I learned so much more about where I grew up.
Laura Rotter
How did your, do you know how your parents heard about it or how you came to be living there?
Andrea Pass
You know, actually my, my aunt, my mother's sister had moved to Radburn. In Fairlawn. And so when my mother and father were moving out of Kew Gardens, Queens, New York, I grew up in Queens. Yeah, I was in Kew Gardens in Queens. And so my parents were moving there because they knew of it because of my aunt. So I grew up with my cousins just a few blocks away.
Which was very, very nice. And, and my kids and my sister, we live in the same town as do my parents, not the Radburn section anymore. But we're all right near each other. I went to a street fair the other day and ran into my cousin. So it's, it's very family oriented. Isn't that wonderful?
Laura Rotter
I mean, clearly, or I don't want to put words in your mouth, but it sounds like yes.
You were aware that financial resources weren't abundant and yet that wasn't important because family and relationships and community was. Can you, how do you react to that statement?
Andrea Pass
And that's the truth because you didn't realize because you still were able to get the ice cream from the ice cream truck.
And you know, you didn't realize that it was so difficult because you had your bicycle and you had your kickball. And you had your friends and you went to the pool because you lived in this community that they had to pay association dues. So you were allowed to use the pool. And so you didn't think anything of it, you know, growing up that things were were tight.
But I think it was a generational thing because my parents generation had to constantly say they were worried. They were worried about the rainy day. And I'm not saying that we don't worry about money in today's world because we do. And, but we're able to say, Hey, let's go on that vacation or, you know, let's go ahead and have that nice dinner.
Laura Rotter
But so how was the worry communicated to you by your parents? Did they say specifically, we can't take vacation or we can't, how were you aware that we always took vacation?
Andrea Pass
We always took vacation. We would go up to the Catskills. The Catskill Mountains hotels for a few days. And there was another place up in Connecticut.
It was called Clark Kent. I still remember it. And if you saw the movie Dirty Dancing, it was very similar to that, the bungalows. And then you go to the main house for, for dinner and the kids ate in one room and the adults ate in another room and you met all the kids and you hung out. And so we did those things and we would go to the Pennsylvania Dutch country, or we would do a car trip and we would stay at a hotel and we'd have Tang and little boxes of cereal we'd fight over who got the sugar pops, you know, in the hotel room.
We never thought there was an issue because we didn't not do.
Laura Rotter
So what I'm hearing from you, Andrea, is you're looking back and reflecting on the size of your house, the sharing of the room, and that clearly money was tight. And yet. It wasn't something that was really communicated or felt. It's only looking back that you're seeing it.
Andrea Pass
Exactly.
Yeah, I think we grew up during a different period of time where we didn't have social media. We didn't have lifestyles of the rich and famous. They're just if you know, we're, we're social beings. We compare ourselves to what we see and what we see was similar to our lives. So I think that today. You look at what matters.
I don't drive the newest car at all. I don't drive the most expensive car, but I have a car and it's fine. And I go out to dinner and we're always meeting up with friends and 90 percent of the time we'll go to a restaurant that's a BYO and we'll bring a bottle of wine because that's, you know, and we'll go back to someone's house for dessert and coffee.
And all of our friends, we all do the same thing, and so we're not spending, but we're not skimping.
Laura Rotter
I love that. It's your, your spending according to what you value, which is spending time with friends, having experiences, and not things, not spending on things.
Andrea Pass
I think that there's too much stuff, and I know one of these days we're going to go through the attic, we're going to go through the basement, I'm still going to go through my closet and get rid of things, but it's just not a priority.
Laura Rotter
Right. So what role did education play in your family? What, where was that in the spectrum of family values?
Andrea Pass
Education was always important. You know, my father graduated from college, my mother did not graduate from college, and it was a different, different era. Mom didn't work until I think I was in junior high and then she got a part time job and that was around the time that she got a driver's license, so she didn't even have a driver's license.
You know, we had to study, we had to do well at school, and when I was going off to college, they didn't know from looking at a college. What do they know from this? Dad went to a city school and he took the subway to get there. What did they know from going off to college and getting a dorm room and then getting an apartment and the expenses involved in all of that?
So, but it was always important to do our best and do what we love doing. And so my parents never said, don't do this. I was going to be a journalist. I thought I would go to UCLA, not that I even knew what UCLA stood for at the time, but I thought, Oh, I'm going to go to California and I'm going to study journalism.
And I wrote a column in a local weekly newspaper when I was a senior in high school, all about things at the high school. And when I went off to college to a New Jersey state college and I studied radio, TV, film, and thought I was going to be a broadcaster, but I was always the PR person of every committee.
And, you know, so they, my parents always just supported me. whatever direction we chose to take in our education. I have a younger sister and a younger brother. My brother is also in public relations, so that's kind of funny. My sister is not. But, but we all did, we all did our best and our parents always supported us.
Laura Rotter
So important and, and not to take it for granted, which I hear that you don't because not everyone has supportive people in their lives and supportive parents. So what was your path? You graduated and you immediately went into public relations?
Andrea Pass
When I graduated college, I was going to be the next Dan Rather.
I was going to be a broadcast journalist and I was going to work for CBS because CBS was number one at the time. So off I went in my little navy blue suit with a shirt that had like the tie attached to it. Yes. And the brown briefcase that had my initials engraved in it, my little, my little navy blue pumps.
And I went to CVS, you know, I'm, I'm tough stuff. I'm, you know, I go in there and they're waiting for me, sure. And they said, please take a typing test. Because women had to take a typing test. Well, I speak quickly. Therefore, I type quickly. So, I did very well on this typing test, but there were no positions in the broadcast area for CBS at the time.
CBS owned a number of magazines, including Woman's Day magazine, and I got a job being an administrative assistant. In the advertising trafficking and layout department of woman's day five weeks later I'm promoted and I'm no longer an administrative assistant. I'm actually doing the advertising trafficking and layout of the magazine Wow, and I I'm learning and I'm I'm measuring and this day I should go on this page and this contract says this and This ad can't be within seven pages of another competing of that product and all the things you had to to follow until the freeze lifted in the broadcast area and I was able to get a job being a media relations person in the CBS radio division nationally and did that for a number of years until I went over to the PR agency side of things now did I interview to be one of Dan Rather's assistants?
Transcribed You bet I did. Did I get the second interview? You bet I did. Did I go? No. I had this epiphany. I did not want to be someone's assistant. I was doing work work. As a PR person, I was writing press releases, putting together press kits, pitching stories, going to press events, supervising photo shoots.
I was doing things. I didn't want to be someone's assistant and no disrespect. Everyone has their path. It just wasn't mine. And so I decided to go the PR route and got a job at a public relations firm in New Jersey, moved around a bit to PR firms in New Jersey, eventually a PR firm in LA. I worked remotely.
And six years ago, Andrea Pass Public Relations was born. And I've never been happier.
Laura Rotter
Wow. So what is it that you like about PR Angie? What, what are the skills that you're using and that drew you to the field to begin with and keeps you in the field?
Andrea Pass
Relationships. I think that's the most exciting thing is to meet journalists or homegrown journalists. Get to know them and help the client get interviewed by that media outlet. So whether it's print, whether it's broadcast, whether it's online, whatever kind of media it is, finding a way to get the client featured so that someone else is talking about that client instead of them talking about themselves.
People listen more when someone else talks about you. When you're talking about yourself, everyone is, well, that's an ad, they paid for that. They're talking about themselves. But if you're a guest somewhere or you're featured somewhere, there's an article quoting you or reviewing your book or your product or your service, then you're an expert.
And for me, that's exciting. So every single time an interview comes out or a story or review or a product or whatever it is I'm working on, I'm like a little kid in a candy shop. Look at this. This press placement came out and that came out because of me. And so I love PR and my lane is press coverage.
Was that always your lane? In the PR field, yes. In the pr field, I I love securing media So whether i'm securing something on the today show or i'm some securing something in the monmouth, new jersey local journal It it doesn't matter whether it is podcast Or national radio show it doesn't matter because every single media placement is one plus one plus one and you don't know who's absorbing that content and so today the person who absorbs that content might be your buyer might be your future client or customer.
And so you need to be out there and relevant and consistent so those future clients, customers can know what you're up to, can see that you're relevant, not, Oh, there was a story written about me 15 years ago. Well, okay, who cares? But what's happening today? What's relevant for tomorrow? And so by handling public relations for a wide range of clients from authors to consumer products to nonprofits to service based companies. I'm keeping them relevant.
Laura Rotter
And given that you don't seem to focus on a niche, but really do have a wide base of clients, how do you stay in touch with the gatekeepers, if you will, at different media outlets?
Andrea Pass
You know, I don't know everybody. I never claim to. Any public relations person who tells their clients they have all of these connections, they're making it up.
We all can't know everybody, and things change constantly. Someone you know today at a newspaper is not there tomorrow. And so, it's It's being, as I say on my LinkedIn profile, a PI and PR. I'm a private investigator, so public relations opportunity, and that's exactly what it is. It's researching. It's learning.
I mean, today I was working on a project and in my databases that I subscribe to. It was not giving me what I needed. So I did a Google search, old fashioned Google search. I found media outlets that were in that market that are not in my databases. And I've already secured two interviews with two of those media outlets because I knew how to reach them, how to word it, how to get them interested in my subject line.
And so that's part of the excitement of it. And I, and I don't want to pigeonhole myself, just work on, on books or just work on housewares. Or only only deal with, you know, wellness coaches. It's fun to have a little of this and a little of that What do you find fun about it? Oh gosh learning something new Reaching new audiences getting a story told to me It's enjoyable.
And so I know i'm corny if you love what you do You've never worked a day in your life, and I love what I do.
Laura Rotter
And I have to agree that Well, when I worked on wall street, I never was working as an analyst on a specific industry. I, like you really enjoyed being a generalist and learning about different industries and what the profitability is like, and you know, what the overall environment affects supply and demand.
It was really fascinating. So I too, didn't really want to pigeon myself into a specific industry. So I get it. I'm curious what, if any, financial variables played a role as you decided to go out on your own rather than be an employee.
Andrea Pass
First and foremost, I didn't have to buy health insurance. I'm covered under my husband's health insurance.
That is major. And I've said this, especially to younger folks who are looking to become entrepreneurs, and I say, don't become an entrepreneur unless you can afford health insurance. Because we live in a world that health insurance is expensive. So when I went out on my own, that wasn't something I had to worry about.
In addition, I had a number of clients. I did not have a non compete clause at my last agency. And I had a number of clients who kept saying to me, why aren't you going out on your own? Why aren't you bringing in all the business? I was bringing the business in. They were my contacts. I was doing all the work and yet the person whose name was on the door was making the money.
And, and so. Within establishing, establishing my LLC, I had a full slate of clients within two, three weeks and, and it's been consistent. I'm about to celebrate six years and it's been consistent. Thank you. There was one little dip at the end of 2022, not even during the pandemic. I was busy the whole time during the pandemic.
But there was this fear of a recession and people didn't want to make a commitment and it worked out for me wonderfully because I had some family issues I needed to deal with. So having a little more time and then by January, I had a full slate of clients again. So everything happens for a reason. But I think that that financially going into business and determining what what are your rates?
How are you making money and the world has changed from the time that I started to today because of the fact that people are very cautious about their spend. I could do that myself. Well, no, you can't because if you could have done public relations yourself, you would have already. I'll get an intern.
Well, an intern isn't going to have the experience. Of Andrea past public relations, so I say to people who someone had a meeting with me and they had a budget and then suddenly they didn't have a budget and I'm giving my my proceeds of my book to charity. You know what then use the proceeds for your PR and then donate to charity later I'm not I'm not saying don't I mean we're big givers in my family we're constantly writing checks to different charitable organizations we we always give back.
But I think financially figuring out what do you need to thrive and at what stage of life are you and I think where I'm at with Andrea past public relations. I'm actually taking less clients because I want more me time and that's okay. I get the job done. And yet I could have time for family or travel or meeting a colleague for a cup of coffee.
Laura Rotter
So what do you say to clients in terms of what PR can provide to them?
Andrea Pass
Yeah. First and foremost, public relations puts you in the news. Very simple. You are in the media and whether you are in the media being featured by professional journalists who went to college to study journalism or homegrown journalists.
Who have a platform you are reaching potential audiences potential buyers potential clients And that's what's key about public relations. Is this relevance? Consistency, because you're saying no one knows about me. Well, why does no one know about you? That's something to think about. Oh, I, I, I published a book, but it didn't sell.
It's on Amazon. Well, everything's on Amazon. Who knows about your book? Did your relatives all buy it on Amazon? Did they all leave reviews? Oh, I couldn't ask them to do that. Well, That's going to help your rating. So it's very interesting how people think they're going to be perceived if they're not out there talking to the media.
And so I'm explaining that, that press coverage is vital in your marketing mix to grow your business, keep you relevant and drive sales. So I'm curious how you do that for yourself. So, so I, I am a client of mine. And that's really important to me, because if someone Googles me, they're going to see that I've been featured on podcasts, in magazines, in newspapers.
I, I provide articles a few times a year to New Jersey Business Magazine. Yeah, I, I'm out there networking, I'm a speaker at different events, and so people will promote that, that I'm speaking at their events. And so I do PR for myself and I'm a client of mine And I think that anyone who has an area of expertise, they should be their own client It's kind of like what was that old saying, you know, the shoemaker's son doesn't have shoes or something like that Well, why not?
That would be the best salesperson if you're a shoemaker Make sure your kids are wearing all your shoes and say my dad my mom made these shoes So so I think that's that's important when someone says oh, you know, I saw you featured here, how did that happen?
Laura Rotter
Well, I I'm a client of mine. It's important for, for doing public relations.
That would be the first thing I would look at is how you do it for yourself. Andrea, you mentioned that when small businesses were afraid of a recession, that they didn't want to make the commitment. What kind of commitment do you ask?
Andrea Pass
I ask for a six month commitment because public relations takes time.
My differentiator in Andrea past public relations is that I get started yesterday. Right. And so some PR firms, they're ramping up for three, four, five weeks. We have to ramp up. No, you're not paying me to ramp up. You're paying me to get the job done. So I tell you the materials that I need. And as soon as I have those materials, I can write my pitch.
I'm reaching out to people I know, and then I'm reaching out to the things that you think are important. I always say to my client, what's on your top 10 wishlist, leaving off the New York times and the wall street journal, realistically, what's on your wishlist. And some of them will say certain trade publications or so certain local media or certain podcasts.
These are on their list. And so I'm pitching those. So I get started immediately and clients will see that. But even when you're a guest on a podcast. That podcast may not run for three weeks, six weeks, eight weeks, or even longer. So, there's a lot of things that have to happen, and that's why I say a six month minimum, because it takes a while for things to happen.
You know, I might get an email back from a reporter three months after I've sent a pitch. If you're only hiring someone for three months, am I supposed to say, no, I don't represent them anymore, I'm not going to do this. I don't do that. I'm all about the relationships and I just sent a press placement came out today for a client that had stopped being a client about two months ago.
We had done about eight months and, you know, her budgets and her travel schedule, you know, she decided that's okay. I get it. I did a lot of press for her. It helped her with what she needed. But this came out. Of course, I serviced it to her. I'm all about the relationships. I want people who work with me to say that was a great experience.
I would recommend Andrea. I'd want to work with Andrea again.
Laura Rotter
You're building long term relationships and a referral base, so I totally get it. You mentioned that you have the experience of sort of knowing how to craft a pitch. Not that I want you to give away your secret sauce, but can you share what goes through your head when you're putting together a successful pitch?
Andrea Pass
What's different what makes you stand out, I was talking to someone a few weeks ago a new business and they had a product that's very common product and i said okay what's your differentiator what do you mean i said well there's a lot of these out there what makes you stand out and she couldn't tell me and i said i need to know why you're different because why would someone want to cover your story if your product isn't any different than every other one that's on the shelf i think i threw her for a loop because i want to send out a pitch you That has something different.
If someone looks at it and says, Oh, this is interesting. I'd like to talk to this person. Or cover this story. Also, my pitches are short and sweet. No one wants to read on and on no attachments for goodness sakes Don't send me an attachment with 12 megabytes. I'm not reading it. You're crashing my my computer And so i'm conscious of the way that journalists want to be pitched And i'm getting the pitch out there and then i'm getting when I need to change it But sometimes I don't need to change it because it's successful the way it is So i'll stick with it for a few months because it's working You
Laura Rotter
Thank you.
Can you speak to what makes you different? I'm looking at the name of your book, Heart Centered Marketing, which already is a differentiator. So can you speak to that?
Andrea Pass
What makes Andrea Hess Public Relations different is I am authentic. I'm honest. And I think that unfortunately, so many people in the PR business get a bad rap.
And maybe they should, because they're not getting the job done. They're dilly dallying. They're not telling you, you are not Wall Street Journal material. I had someone who called me up. I want you to work with me on the wall street journal. And I said, you're not wall street journal material, but I have 15, 000 followers on social media.
Yes. And you have no engagement. Yeah. What's your differentiator? Why you? And I think the person got pretty upset. And to this day, this person has not been featured in the wall street journal, nor did they hire me. But the differentiator is, I'm going to be honest with you. This is how we're going to get this to happen.
But the client has to work because I'm not doing the quotes. Okay. The client has to provide the quotes. I don't ever claim to be the expert in that field. My funny story was years ago. I'm going back many, many years. An attorney I represented wrote a book on capital gains taxes. Okay, this book was so huge.
I think I made it through two pages. I thought I was reading Swahili. I did not understand capital gains taxes. Now, you, of course, Laura, would understand that. I do not. I am not a financial person. Yet, I was able to talk to the client and craft a pitch that gave three or five bullet points. That were simplistic bullet points that the average person would understand by asking the client.
And then I had this client on every TV station imaginable because of the fact that I didn't have to be an expert. I had to be able to be an expert at selling the story. That's where the difference is. And so I'm honest with people. Two times in the past year, I had people reach out to me for PR. Who had had PR people who weren't doing anything, but they say they're working on it.
No for goodness sakes You're with it for all these months and there's nothing to show for it They sent me over a list of some of the things they were pitching this one PR person was pitching things in the uk This was a u. s. Based financial client That did not do business in the UK. Why are you wasting an email sending to all of these press in the UK?
And I said that to the client. I said these are UK based media outlets. They are I said Yeah, how did you know that? I said the email address says dot UK And then I look them up. I really I I'm not so brilliant. It wasn't rocket science these clients Worked with PR people that took their money every month and didn't do anything.
And they didn't stop it. The clients didn't stop it. For me, you're going to stick with me. Maybe you're going to extend with me. Because stuff is happening. I'm making sure things are happening and I'm honest and authentic about what can be achieved, what can't be achieved.
Laura Rotter
So I'm wondering as you know, women are listening.
We have several entrepreneurs, I'm sure, who listen to the show and they're listening to you, Andrea, and saying, I could use her help. What would you want them to know and what's the best way to reach out to you? Well,
Andrea Pass
I think first and foremost, Don't start public relations unless you're ready. You need a website that is updated and you need active social media.
Journalists today want to know that they can tag you on social because those journalists want to get recognition with your audience as well. So you need to have those things lined up and ready to go before you hire a public relations person. But if you're thinking of hiring a public relations person and you want to chat with me, please visit andreapasser.com and click on my appointments tab and schedule an appointment. Please. Note that you heard me on Laura's show so that I know how we came to each other and let's talk. However, I do charge for my services, so I am not looking to connect with people who say, Oh, but I don't have the funds. Can you do pro bono?
I am not at this time taking any pro bono clients. I am taking paid clients who are willing to make a six month minimum commitment. And I'm always up to talking if any of your listeners have a networking group. That they're looking for a speaker. I'm always up to speaking, especially about the difference between public relations and advertising, because it's so confusing.
And that's one of my talks. My other talk is about networking is PR and why PR is networking.
Laura Rotter
Oh, I love that.
Andrea Pass
Are you networking the right way? There is a right way. It's a public relations way to network. I'm curious to learn more. Yeah, so it's very interesting, but reach out at AndreaPassPR.com on Facebook, Andrea Pass Public Relations on LinkedIn, Andrea Pass.
Laura Rotter
And I will include all of that in the show notes. So you don't have to furiously write it down now and really love learning about how you came to have your own firm. And I can just tell from the way you smile and talk about it, Andrea, that you really are living your mission.
Andrea Pass
Indeed. I love it.
Laura Rotter
Thank you so much for being my guest.
I hope you enjoyed my conversation with Andrea Pass, owner of Andrea Pass Public Relations. Like me, Andrea caters her services to the unique needs of each of her clients. Some of my takeaways from our conversation, figure out what gets you excited and do it. Andrea was drawn to public relations work by the relationships.
She loves getting to know journalists and figuring out how to have her clients featured in their media outlet. Andrea believes that that people listen more when someone else talks about you. She gets excited when a press placement comes out and it's because of her. My second takeaway, consider if the requirements of the role are skills you possess and enjoy using.
Part of the excitement for Andrea of the work she does is playing the role of a private investigator researching and learning about media outlets that cover different industries and getting them interested in her subject line. Andrea quotes, If you love what you do, you'll never work a day in your life because she loves what she does.
And finally, identify what's different about you you Or your business when crafting a pitch for a media outlet. Can you identify what makes you stand out from others in the same business? What differentiates you from them? Andrea works with her clients to uncover what makes them unique and therefore why a journalist would want to cover their story as distinct from others in their industry.
If this has struck a chord with you, And you want to investigate how you can finance the next stage in your life. Please don't hesitate to reach out and schedule a call. And if you're enjoying this podcast, don't forget to subscribe so you won't miss the next episode and a rating and review would be greatly appreciated and will help others just like you to find it.
Thank you so much.
Narrator
Thanks for listening to making change with your money. Certified financial planner, Laura Rotter specializes in helping people just like you organized, clarify, and invest their money in order to support a life of purpose and meaning. Go to www. trueabundanceadvisors.com/workbook for a free resource to help you on your journey.
Disclaimer, please remember that the information shared by this podcast does not constitute accounting, legal, tax, investment, or financial advice. It's for information purposes only. You should seek appropriate professional advice for your specific information.